✧ PORT/FOLIO v2 — NOW WITH GIFS AND VIDEOS ✧ SCROLL AND EXPLORE ✧ BEST VIEWED IN INTERNET EXPLORER ✧ PORT/FOLIO v2 — NOW WITH GIFS AND VIDEOS ✧
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WOW! !!! NEW HANDMADE HTML SIGN THE GUESTBOOK
portfolio.exe — running...
PORTFOLYO
Duru Beste Saka v2.0 port_folio.exe — 2026
VISITOR: 003417 new! gifs + videos added
SPECTACULAR
🎬
hello!

Me, briefly.

iconic since 2004
playing the violin
minnie me 🐭
graduation
2026 grad 🎓
self-portrait drawing
self-portrait

I graduated in advertising from Ege University in 2026. I have loved making and creating things since I was little, but I am still someone who wonders what she will become. I never figured out the meaning of life; I just admire people who can explain it without letting on that they haven't either. My biggest dream is to interview people the way Philomena Cunk does. I love David Lynch, I have watched Eraserhead 20 times, and I am frankly devoted. I am from Izmir and I love boyoz, which for me is a matter of identity. I vibe coded this page with Claude. I am not a big fan of data centers, yet Anthropic's philosophy seems to suit me. In the end, a well-told lie will always be more convincing to me than a badly told truth.

CONTACT durusakab@gmail.com +90 505 982 95 24
CLICK ME

What I can do

Start > Programs > Duru

👣
Çaylak Camp 2026

Find It at Kundura × Çaylak Camp 2026

The "Find It at Kundura" campaign from Çaylak Camp 2026 — Those who look will find.

BRIEF: Beykoz Kundura
MY ROLE: Copywriter
TEAM: 4 people
INSIGHT: "Every event and experience in Istanbul has started to look the same."

Beykoz Kundura has a powerful heritage but does not speak today's language. So we turned its footprint into a story: Whether you are looking for love, nature, yourself, or a sound: you will find it at Kundura.

target audience

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Merve, in her late 20s, Brunch Diplomat - target audience persona

key visuals

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Find It at Kundura key visual
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Find Love, Nature, Difference, Sound at Kundura posters

teaser

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Teaser storyboard frame 1
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Teaser storyboard frame 2
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Teaser storyboard frame 3

ooh

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Kundura OOH footprint applications
✧ FIND IT AT KUNDURA ✧ THOSE WHO LOOK WILL FIND ✧ CULTURE IS THERE ✧ MEMORY IS THERE ✧ SO ARE YOU ✧
🔮
✨ FRESH ✨
STAY WEIRD

Genç Kristal × Aposto 2026

🌐 aposto.com/hesapta-yoktu
Not in the Budget
What's Your Moment?

Turkey's Not in the Budget — Happiness Archive. Issue 01.

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Culture is born in times of crisis. We take the method, not the tone.
Free entry. No paid media. People come because they want to.
"I went to the Not in the Budget day." It becomes an identity.
SLOGAN: "Not in the Budget." — Aposto.
INSIGHT: "Happiness didn't shrink. It fit inside the budget."
TARGET AUDIENCE: "The generation that secretly does the math": university students and junior grads
TEAM: 2 people (Duru Beste Saka & Gülsu Karakaş)

big idea

FOMO is over, secret happiness has begun. This generation is not spontaneous, it plans: they give up 30 coffees at home for one concert ticket. Nobody writes about the invisible side of that budget. Aposto does, and archives it for the first time.

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Genç Kristal insight slide
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Not in the Budget big idea slide

inspiration: vice

Vice was born in 1994 in Montreal in the middle of an economic collapse, turning what broke young people made into a culture. Wired did the same in the tech bubble. We did not take the tone from them, we took the method and the tool: culture is born in times of crisis.

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Vice inspiration slide

channels

One idea, on Aposto's own channels. No paid media: the trust is already there, the campaign activates it. Every channel leads to the same door: what is your not-in-the-budget moment?

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Aposto newsletter web
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Not in the Budget Instagram
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Not in the Budget Substack

event and report

An invite-only archive day for 200-300 people at Gün Müzik Gazhane: first you write your story, then you get an invitation. At the end of the year, the data collected is published as the "Turkey Secret Happiness Report".

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Not in the Budget event
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Secret Happiness Report
🍊
Pitched to Coca-Cola & Ogilvy · Picked 1st out of 23 groups 🏆

Fanta Graduation Project

ICONIC

"Do you think the grapes tell each other secrets?"

billboard_taksim.mp4

A Philomena Cunk–inspired story spilling into Kadıköy square: "have you ever followed your own shadow?"

inspiration: cunk on earth

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Fanta x Absurd Questions x Escape: Philomena Cunk inspiration board
🏆 sonuc.exe
Pitched to Coca-Cola and Ogilvy.
Picked 1st out of 23 groups.
SLOGAN: "We watched an ad… or we returned to ourselves."
INSIGHT: "The world is far too serious; sometimes the only escape is to feel like Fanta."
TARGET AUDIENCE: Efe, 21, university student. Reacts fast to absurd content.
TEAM: IdeaPen Agency
⚠ big-idea.exe
BRIEF: Fanta is a beloved flavor, but desire and cultural connection have weakened in the minds of young consumers.

OUR IDEA: We turned Fanta's fruits into absurd characters who ask questions but never look for answers. On TV, we built a talk show series where İsmet Ve asks celebrities unanswerable questions. A question arrives, confusion sets in, Fanta is sipped, reality slows down. The same language continued on radio, digital, outdoor, and in experiential spaces.

tv commercial series

Three flavors, three rooms: Lemon, Gooseberry, and Mango. In each room, İsmet Ve has a different guest and a different absurd question.

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Fanta TV commercial script rooms
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Purple room Gooseberry storyboard

outdoor

We did not show the product, we showed curiosity. One-sentence questions that catch attention in 2-3 seconds along Taksim, the E-5, and the TEM highway.

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Gooseberry billboard
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Mango and Lemon billboard

digital

The same moment of pause on YouTube, Instagram, and TikTok; absurd questions asked directly to the user in digital banners.

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Fanta Instagram ad
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Fanta digital banner questions

The campaign was also built around radio (three 10-second micro scripts), influencer and podcast collaborations, kiosks (a chance to win Fanta Fest tickets), and a four-season media plan.

✧ ICONIC SINCE 2024 ✧ THE GRAPES ARE SHARING SECRETS ✧ TAKSIM SQUARE APPROVED ✧ FANTA GRADUATION PROJECT ✧
🐣
1st out of 22 groups 🏆 vroom vroom

Çaylak Keşfi × Advertising Foundation

⚠ big-idea.exe
OUR BIG IDEA: "A Neighbor Needs a Neighbor's Ashes"

"Where we come from, when someone knocks, you don't say 'who is it', you say 'welcome'." The speed of Formula 1 is not worth more than a neighbor's "let's watch it together".
Neighbors on the roof drinking tea and watching F1
a neighbor needs a neighbor's ashes
He who sleeps full while his neighbor is hungry is not one of us
#BrotherhoodF1

monaco vs. turkey

The film shows a Turkish neighborhood on race day: crowds watching the race with tea on balconies, neighbors leaning out of houses that overlook the track. The speed of Formula 1 and the warmth of neighborhood culture meet in the same frame.

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Monaco and Turkey comparison
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Monaco Grand Prix hotel prices
🐼

ETİ × WWF Graduation Project

reality is sincerity
LEGENDARY
SLOGAN: "We are all part of the soil movement."
INSIGHT: "Reality is sincerity."
TARGET AUDIENCE: White-collar workers aged 20-40, university students, farmers, and local producers
HASHTAG: #TOPRAKHALİMİZ

big idea: the invisible wire

In Turkey there are 847 kilometers between a farmer and a consumer, but the real distance is not geographic, it is perceptual. Neither sees the other, there is only an invisible wire between them. We built a movement to connect that wire: the Healthy Soil Movement.

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Reality is sincerity insight slide
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Invisible perceptual wire metaphor
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What we did slide

inspiration: jenny holzer and wall writing

We drew inspiration from Jenny Holzer and Turkey's wall writing: the forgotten power of public space. People love to write, so we took the message to the street, the wall, and the paper.

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Jenny Holzer inspiration slide
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The world is ours wall writing

outdoor: first meeting

The first meeting is on the street: yellow papers were hung in the metro, bazaars, and pedestrian streets. The messages are not about the soil, but about the bond we have with it.

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First meeting outdoor
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Yellow papers, coffee, and simit
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Yellow papers in the city

tv commercial

The movement became a 12-scene TV film. At the close, Şener Şen's voice invites everyone to become part of the Healthy Soil Movement.

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TV commercial flow
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TV commercial scenes 1-3
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TV commercial scenes 4-6

gathering and digital

The papers are discussed at an open session in the village, livestreamed, and carried into digital with #TOPRAKHALİMİZ. The impact is not in big accounts, but in real voices.

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Call to meet in digital
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Session guests
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Gen Z session
✧ ETİ × WWF ✧ SUSTAINABILITY, BUT FUN ✧ REALITY IS SINCERITY ✧ LEGENDARY ✧
📺

On the internship!<3

BREAKING

NTV, Star TV Ankara — July/August 2024.
I love the news world, so I wanted to do internships in this field. Experiencing life as a reporter was one of my dreams. A lot of tripods and cameras were carried.

ntv_roportaj.mp4
reels_klip.mp4
📰
🌐 izgazete.net/haber
İzgazete October 2024:
✈️

Ministry of Transport and Infrastructure

Press and Public Relations Internship, Ankara — 2025

🐦 @UABakanligi
🇹🇷 Back-to-Back Records in Turkish Airspace! 🏆

✈️ On the record day, a flight took place every 13.6 seconds!
#TurkeyIsAccelerating 🇹🇷
iga_havalimani_enleri.jpg
Frame from the IGA Istanbul Airport
GOAL: Introduce the Ministry's giant projects to a young audience in fast formats
TARGET AUDIENCE: Ages 16–35, students, transport enthusiasts
TONE: Warm, energetic, speaking to young people
FORMAT: 60-second "bite-sized fact" videos — Reels/TikTok/Shorts

the "most" series

Records That Carry Turkey: a long-running "Most" series that tells the Ministry's giant projects in 60-second bite-sized videos. Longest: 1915 Çanakkale Bridge. Fastest: Gayrettepe–Istanbul Airport Metro Line. Deepest: Marmaray. Biggest Savings: Istanbul–Izmir Motorway.

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Topics of the
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Sample

video script

Each episode opens with a number: a drone pass over the bridge, a POV accelerating through a metro tunnel, an animation descending under the sea. One graphic on screen, one record: "#1 World's Longest – 2,023 m".

60sn_video_senaryo.jpg
60-second video script

Social media project: Duru Beste Saka. Editing: Selin Sude Üvez, Berre Aşık.

✧ MINISTRY OF TRANSPORT AND INFRASTRUCTURE ✧ A FLIGHT EVERY 13.6 SECONDS ✧ TURKEY IS ACCELERATING ✧ ANKARA INTERNSHIP ✧
🤝
THANK YOU

Volunteering — KEDV

Foundation for the Evaluation of Women's Labor — Pikan Agency Izmir, 2023

KEDV volunteers group photo
fundraising team ✧

I am an active volunteer at KEDV, whom I met through a fundraising project.

OBSESSED
📸
ROLL 01

SMENA SYMBOL 35MM

roll_01 — OCT.24 — my analog shots.

Pergamon acropolis, a single tree on the hill
roll_01 — kare 01
Stone tunnel, light at the end
roll_01 — kare 02
Row of ancient columns, blue sky
roll_01 — kare 03
Dark frame, chandeliers
roll_01 — kare 04
Palm trees and a white car by the sea
roll_01 — kare 05
Self-portrait with a camera in the mirror
roll_01 — kare 06
⚠ PAGE STILL UNDER CONSTRUCTION ⚠
🎨
HANDMADE

Doodles.

Collage and drawing on a green background
karalama_01
Drawing of a sleeping face in a notebook
karalama_02
Flowers in a vase, pencil drawing
karalama_03
Watercolor bird study
karalama_04
Blue watercolor figure
karalama_05
Stencils and stickers on a street wall
karalama_06
✍️
WRITING

My Substack.

Works done by creatives: an archive

substack.exe — works-done-by-creatives-ipek-duben
DURU BESTE SAKA · NOV 12, 2025

Works done by creatives: İpek Duben

Collecting a big archive here rather than in my brain.

I like to collect creative works.

It’s like trying to understand myself through what I’m drawn to: a lifelong scavenger hunt for meaning. I’ve always loved the esoteric, the raw, the ones that don’t beg to be liked. Sometimes it’s a book, a note, a piece of video art. Sometimes it’s just a line that stays with me longer than I expected.

While reading, I realized I wanted to build my own space: a mass of inspiration collected from people doing deeply human things. This page is about that: inspiration, perspective, and the art that crawls under your skin.

For my first piece, İpek Duben felt like the only right choice, a voice that’s both political and painfully intimate.

İpek Duben

İpek Duben is an installation, painting, sculpture, and video artist whose work moves through the crossroads of politics, sociology, and art. Every piece she makes carries a pulse: sharp, critical, emotional.

Since 1994, she’s been creating artist’s books: raw, experimental pieces that explore identity, domestic violence, and migration. Many expand into installations woven with sound, light, and moving image.

There’s something magnetic about how Duben uses form as protest, turning silence, fabric, and even walking into acts of resistance.

ŞERİFE #6-7-8, 1981

Who is Şerife? “… a house cleaner from an Anatolian village, abandoned by her husband, migrated to İstanbul for her son’s education.”

I love Şerife because it’s not just a painting, it’s a quiet kind of revolution.

In Duben’s hands, Şerife becomes a symbol of unseen labor: women who clean, feed, and hold up the world while being erased from it. The soft pink dresses in the painting breathe without bodies; they carry exhaustion, care, and survival. Every fold feels like a memory. Every seam, a prayer.

Women like Şerife, doing domestic work, are rarely called by their names, just “the woman.” Duben refuses that anonymity.

She once said, “Her absence was her signature; the dress was a metaphor for the average lower-class Turkish woman and came to represent all women denied their rightful place in society.”

Şerife isn’t about presence, it’s about absence, about how even emptiness can scream when painted truthfully.

Follow the Arrow

Site specific installation, Tünel/Beyoğlu, Istanbul. 347 painted metal arrows lead pedestrians to art venues in Tünel and Asmalımescit neighborhood. Every yellow arrow points to movement, migration, and the quiet politics of public space.

Follow the Arrow turns a walk through Beyoğlu into something more than movement: an awakening. Duben’s yellow arrows guide us through streets and cafés, tracing the invisible routes of women, workers, and outsiders. Each arrow is both a question and a direction, a quiet reminder that even walking can be political.

Artemis II, Ephesus: The Imagination of History, Ephesus, 1995

İpek Duben, Artemis, Efes, 1995
Artemis, Ephesus, 1995

In Manuscript 1994, Duben begins with her own photographs, layering them with mixed materials, offset printing, and digital interventions to question what identity really means.

A year later, she reimagines one of these images in Artemis (I.n, 1995), created in Ephesus for the Imaginary History exhibition. Through it, she reflects on how women have always been framed: both worshipped as goddesses and sacrificed as victims. The duality is timeless, brutal, and still alive today.

LoveBook (detail)

İpek Duben, LoveBook
LoveBook, detail

LoveBook hits like a bruise that never fully heals.

Here, Duben collages tabloid headlines, bruised faces, and fragments of women’s stories; the kind of images we’re trained to look away from. “Why are they beaten?” one page asks. But the question isn’t seeking an answer, it’s holding a mirror.

Duben doesn’t document violence; she indicts the culture that normalizes it. The glossy magazine photo beside the battered face says it all: how easily glamour and pain coexist in the same visual frame.

LoveBook isn’t about victims. It’s about the systems that keep producing them and the silence that follows.

İpek Duben makes art that doesn’t let you stay comfortable. Her work lives at the fault line between beauty and brutality, where fabric becomes testimony and walking becomes a protest. She’s not making art to decorate; she’s making art to witness.

And that’s why I love her, because she reminds me that empathy too can be a political act.

For reference: her website →

READ ON SUBSTACK → MY PROFILE →

contact:

durusakab@gmail.com ✉
TR ⇄ EN