I graduated in advertising from Ege University in 2026. I have loved making and creating things since I was little, but I am still someone who wonders what she will become. I never figured out the meaning of life; I just admire people who can explain it without letting on that they haven't either. My biggest dream is to interview people the way Philomena Cunk does. I love David Lynch, I have watched Eraserhead 20 times, and I am frankly devoted. I am from Izmir and I love boyoz, which for me is a matter of identity. I vibe coded this page with Claude. I am not a big fan of data centers, yet Anthropic's philosophy seems to suit me. In the end, a well-told lie will always be more convincing to me than a badly told truth.
The "Find It at Kundura" campaign from Çaylak Camp 2026 — Those who look will find.
Beykoz Kundura has a powerful heritage but does not speak today's language. So we turned its footprint into a story: Whether you are looking for love, nature, yourself, or a sound: you will find it at Kundura.
Turkey's Not in the Budget — Happiness Archive. Issue 01.
FOMO is over, secret happiness has begun. This generation is not spontaneous, it plans: they give up 30 coffees at home for one concert ticket. Nobody writes about the invisible side of that budget. Aposto does, and archives it for the first time.
Vice was born in 1994 in Montreal in the middle of an economic collapse, turning what broke young people made into a culture. Wired did the same in the tech bubble. We did not take the tone from them, we took the method and the tool: culture is born in times of crisis.
One idea, on Aposto's own channels. No paid media: the trust is already there, the campaign activates it. Every channel leads to the same door: what is your not-in-the-budget moment?
An invite-only archive day for 200-300 people at Gün Müzik Gazhane: first you write your story, then you get an invitation. At the end of the year, the data collected is published as the "Turkey Secret Happiness Report".
"Do you think the grapes tell each other secrets?"
A Philomena Cunk–inspired story spilling into Kadıköy square: "have you ever followed your own shadow?"
Three flavors, three rooms: Lemon, Gooseberry, and Mango. In each room, İsmet Ve has a different guest and a different absurd question.
We did not show the product, we showed curiosity. One-sentence questions that catch attention in 2-3 seconds along Taksim, the E-5, and the TEM highway.
The same moment of pause on YouTube, Instagram, and TikTok; absurd questions asked directly to the user in digital banners.
The campaign was also built around radio (three 10-second micro scripts), influencer and podcast collaborations, kiosks (a chance to win Fanta Fest tickets), and a four-season media plan.
The film shows a Turkish neighborhood on race day: crowds watching the race with tea on balconies, neighbors leaning out of houses that overlook the track. The speed of Formula 1 and the warmth of neighborhood culture meet in the same frame.
NTV, Star TV Ankara — July/August 2024.
I love the news world, so I wanted to do internships in this field. Experiencing life as a reporter was one of my dreams. A lot of tripods and cameras were carried.
Press and Public Relations Internship, Ankara — 2025
Records That Carry Turkey: a long-running "Most" series that tells the Ministry's giant projects in 60-second bite-sized videos. Longest: 1915 Çanakkale Bridge. Fastest: Gayrettepe–Istanbul Airport Metro Line. Deepest: Marmaray. Biggest Savings: Istanbul–Izmir Motorway.
Each episode opens with a number: a drone pass over the bridge, a POV accelerating through a metro tunnel, an animation descending under the sea. One graphic on screen, one record: "#1 World's Longest – 2,023 m".
Social media project: Duru Beste Saka. Editing: Selin Sude Üvez, Berre Aşık.
Foundation for the Evaluation of Women's Labor — Pikan Agency Izmir, 2023
I am an active volunteer at KEDV, whom I met through a fundraising project.
roll_01 — OCT.24 — my analog shots.
Works done by creatives: an archive
Collecting a big archive here rather than in my brain.
I like to collect creative works.
It’s like trying to understand myself through what I’m drawn to: a lifelong scavenger hunt for meaning. I’ve always loved the esoteric, the raw, the ones that don’t beg to be liked. Sometimes it’s a book, a note, a piece of video art. Sometimes it’s just a line that stays with me longer than I expected.
While reading, I realized I wanted to build my own space: a mass of inspiration collected from people doing deeply human things. This page is about that: inspiration, perspective, and the art that crawls under your skin.
For my first piece, İpek Duben felt like the only right choice, a voice that’s both political and painfully intimate.
İpek Duben is an installation, painting, sculpture, and video artist whose work moves through the crossroads of politics, sociology, and art. Every piece she makes carries a pulse: sharp, critical, emotional.
Since 1994, she’s been creating artist’s books: raw, experimental pieces that explore identity, domestic violence, and migration. Many expand into installations woven with sound, light, and moving image.
There’s something magnetic about how Duben uses form as protest, turning silence, fabric, and even walking into acts of resistance.
Who is Şerife? “… a house cleaner from an Anatolian village, abandoned by her husband, migrated to İstanbul for her son’s education.”
I love Şerife because it’s not just a painting, it’s a quiet kind of revolution.
In Duben’s hands, Şerife becomes a symbol of unseen labor: women who clean, feed, and hold up the world while being erased from it. The soft pink dresses in the painting breathe without bodies; they carry exhaustion, care, and survival. Every fold feels like a memory. Every seam, a prayer.
Women like Şerife, doing domestic work, are rarely called by their names, just “the woman.” Duben refuses that anonymity.
She once said, “Her absence was her signature; the dress was a metaphor for the average lower-class Turkish woman and came to represent all women denied their rightful place in society.”
Şerife isn’t about presence, it’s about absence, about how even emptiness can scream when painted truthfully.
Site specific installation, Tünel/Beyoğlu, Istanbul. 347 painted metal arrows lead pedestrians to art venues in Tünel and Asmalımescit neighborhood. Every yellow arrow points to movement, migration, and the quiet politics of public space.
Follow the Arrow turns a walk through Beyoğlu into something more than movement: an awakening. Duben’s yellow arrows guide us through streets and cafés, tracing the invisible routes of women, workers, and outsiders. Each arrow is both a question and a direction, a quiet reminder that even walking can be political.

In Manuscript 1994, Duben begins with her own photographs, layering them with mixed materials, offset printing, and digital interventions to question what identity really means.
A year later, she reimagines one of these images in Artemis (I.n, 1995), created in Ephesus for the Imaginary History exhibition. Through it, she reflects on how women have always been framed: both worshipped as goddesses and sacrificed as victims. The duality is timeless, brutal, and still alive today.

LoveBook hits like a bruise that never fully heals.
Here, Duben collages tabloid headlines, bruised faces, and fragments of women’s stories; the kind of images we’re trained to look away from. “Why are they beaten?” one page asks. But the question isn’t seeking an answer, it’s holding a mirror.
Duben doesn’t document violence; she indicts the culture that normalizes it. The glossy magazine photo beside the battered face says it all: how easily glamour and pain coexist in the same visual frame.
LoveBook isn’t about victims. It’s about the systems that keep producing them and the silence that follows.
İpek Duben makes art that doesn’t let you stay comfortable. Her work lives at the fault line between beauty and brutality, where fabric becomes testimony and walking becomes a protest. She’s not making art to decorate; she’s making art to witness.
And that’s why I love her, because she reminds me that empathy too can be a political act.
contact:
durusakab@gmail.com ✉