Advertising Foundation
1st out of 22 groupsF1 Turkey Brief
A neighbor needs a neighbor's ashes.
OUR BIG IDEA"A Neighbor Needs a Neighbor's Ashes"
"Where we come from, when someone knocks, you don't say 'who is it', you say 'welcome'." The speed of Formula 1 is not worth more than a neighbor's "let's watch it together".


monaco vs. turkey
The film shows a Turkish neighborhood on race day: crowds watching the race with tea on balconies, neighbors leaning out of houses that overlook the track. The speed of Formula 1 and the warmth of neighborhood culture meet in the same frame.

