Graduation Project
ETİ × WWF
We are all part of the soil movement.
big idea: the invisible wire
In Turkey there are 847 kilometers between a farmer and a consumer, but the real distance is not geographic, it is perceptual. Neither sees the other, there is only an invisible wire between them. We built a movement to connect that wire: the Healthy Soil Movement.
inspiration: jenny holzer and wall writing
We drew inspiration from Jenny Holzer and Turkey's wall writing: the forgotten power of public space. People love to write, so we took the message to the street, the wall, and the paper.
outdoor: first meeting
The first meeting is on the street: yellow papers were hung in the metro, bazaars, and pedestrian streets. The messages are not about the soil, but about the bond we have with it.
tv commercial
The movement became a 12-scene TV film. At the close, Şener Şen's voice invites everyone to become part of the Healthy Soil Movement.
gathering and digital
The papers are discussed at an open session in the village, livestreamed, and carried into digital with #TOPRAKHALİMİZ. The impact is not in big accounts, but in real voices.
